The Ultimate Guide to Generating Non-dues Revenue: Ten Best Ideas

As defined for associations, non-dues revenue is considered revenue from any source other than membership fees.

Non-dues revenue has long been an important ingredient in any association’s financial health, but in the current economic climate, it has never been more important to membership associations. In the teeth of the recession, many associations experienced several years of flat or declining memberships.

Non-dues revenue can help associations:

• Smooth out disruptions in the economic cycle.
• Allow them to maintain budgets .
• Continue to provide members with the levels of service they expect.