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Moving to all-in-one association management software puts all of your association’s data in one place. Here are the benefits.
If your association manages member data in multiple spreadsheets and systems, you aren’t alone. Some associations take that approach when they’re just getting started. But as your small association begins to grow and evolve, there’s a better way.
Moving to all-in-one association management software (AMS) like YourMembership offers multiple benefits. Many of those benefits come from housing all of your association’s data in one place.
Here are five benefits of keeping all of your association’s data in one central location:
1. A complete view
When your data is in multiple places, it can be difficult to get a complete view of your members. The data is in too many different places to understand how individuals interact with your organization through your email communications, text messages, events, online community, and more.
By moving to an all-in-one system like YourMembership AMS, you can collect and manage your member data in one location, giving you a full picture of how your members, prospective members, sponsors, and others engage with your association.
2. Accuracy
It can be nearly impossible to keep your association’s data clean when it’s scattered across your organization. Consolidating your data in one system, like YourMembership AMS, makes it much easier to keep your data updated, deduplicated, and generally more accurate.
With more accurate data, you can be more confident that when you send personalized communications, those communications include relevant information for each individual. Plus, more accurate data means more accurate dashboards, reports, and data analytics, which are critically important to making data-driven decisions.
3. Efficiency
Nothing stops efficiency in its tracks faster than needing to jump around multiple system just to find data, run a report, or complete a process. It’s also inefficient to have to administer multiple systems and spreadsheets.
Putting your member data in one system reduces the need to administer multiple systems. It also allows your staff to manage all membership data (and related activities) in one convenient place, making it easier to find data and manage every aspect of your organization – because the data is right there at your staff’s fingertips.
4. Security
What’s not secure? Housing your member data in multiple locations and sending it back and forth via spreadsheets and emails.
Moving your data into an all-in-one AMS like YourMembership AMS keeps all of your member data in one, secure place.
5. Cost savings
When you choose to house your data in one system, it reduces the need to pay for multiple systems – effectively lowering your overall technology costs. With this approach, there’s no need to pay for a system to manage memberships, another for events, another to set up an online community, and on and on.
Another benefit of housing your data in one place is that you have greater insight into trends that can save you money. For example, you can track metrics that give you insights into member engagement levels, helping you identify when you need to take action to get members more involved so that you don’t lose them when it comes time to renew.
