The benefits of having your member data in one place

If your association manages member data in multiple spreadsheets and systems, you aren’t alone. According to the Momentive Software Benchmark Report: Small Staff Associations, 34% of small associations report struggle with sharing data across systems.

As your small association begins to grow and evolve, there’s a better way to manage your data. Moving to all-in-one association management software (AMS) like YourMembership offers multiple benefits. Many of those benefits come from housing all of your association’s data in one place.

Read our blog to discover how and why your small association should keep your member data in one location.

5 benefits of keeping your association’s data in one central location

Managing member data across several systems might feel like a necessary evil, but it often creates more problems than it solves. From outdated records to inefficient workflows, scattered data can limit your association’s ability to serve members effectively and make informed decisions.

Centralizing your data in one place, especially with an all-in-one system like YourMembership, can transform your small staff operations. Here are five key benefits of keeping your association’s data in a single, unified system:

A complete view

When your data is in multiple places, it can be difficult to get a complete view of your members. The data is in too many different places to understand how individuals interact with your organization through your email communications, text messages, events, online community, and more.

By moving to an all-in-one system like YourMembership AMS, you can collect and manage your member data in one location, giving you a full picture of how your members, prospective members, sponsors, and others engage with your association.

Accuracy

It can be nearly impossible to keep your association’s data clean when it’s scattered across your organization. Consolidating your data in one system, like YourMembership AMS, makes it much easier to keep your data updated, deduplicated, and generally more accurate.

With more accurate data, you can be more confident that when you send personalized communications, those communications include relevant information for everyone. Plus, more accurate data means more accurate dashboards, reports, and data analytics, which are critically important to making data-driven decisions.

Efficiency

Nothing stops efficiency in its tracks faster than needing to jump around multiple systems just to find data, run a report, or complete a process. It’s also inefficient to have to administer multiple systems and spreadsheets.

Putting your member data in one system reduces the need to administer multiple systems. It also allows your staff to manage all membership data (and related activities) in one convenient place, making it easier to find data and manage every aspect of your organization – because the data is right there at your staff’s fingertips.

Security

What’s not secure? Housing your member data in multiple locations and sending it back and forth via spreadsheets and emails.

Moving your data into an all-in-one AMS like YourMembership AMS keeps all your member data in one, secure place.

Cost savings

When you choose to house your data in one system, it reduces the need to pay for multiple systems – effectively lowering your overall technology costs. With this approach, there’s no need to pay for a system to manage memberships, another for events, another to set up an online community, and on and on.

Another benefit of housing your data in one place is that you have greater insight into trends that can save you money. For example, you can track metrics that give you insights into member engagement levels, helping you identify when you need to take action to get members more involved so that you don’t lose them when it comes time to renew.

9 ways YourMembership’s all-in-one AMS helps your small association get more done

Learn more about the benefits of centralized data

Centralizing your association’s data is a strategic move that empowers your team to work smarter, not harder. As your organization grows, having all your data in one secure, accessible location helps ensure your operations scale smoothly, while delivering a better member experience.