How to build an advertising sales media kit that drives revenue for your association

An advertising sales kit can make it easier to drive more advertising revenue for your association.

Here’s a handy checklist to help you create one for your organization.

Does your association have an advertising sales kit? If not, it’s time to create one that drives more revenue for your organization!

An advertising sales kit helps you grab potential advertisers’ attention and convince them that your organization is where they should spend their advertising budget. It’s a one-stop place for you to:

• Make the case for why your association’s members are a great audience for businesses in your industry
• Showcase your advertising opportunities
• Answer advertisers’ questions

This pre-packaged kit is especially helpful for associations with small staffs because it makes it much easier to sell advertising. Once you have it in place, all you need to do is get the word out about your advertising opportunities and point businesses to the kit for more details.

Your advertising sales kit doesn’t have to be complicated. But it should include a few key items to drive the greatest results.

Not sure where to start? We have a checklist to get you going.

Checklist for building an advertising sales kit for your association

• Background – Write a brief description of your association, including a history of the organization and mission.
• Member information – Promote your membership as an ideal audience for advertisers by including enticing information, such as:
  • Overall number of individual members
  • Member demographic information, such as company size, job levels, job function, and region
  • Any information you might have about your members’ interests and buying habits
• Statistics – Make your association even more appealing to businesses in your industry or profession by highlighting some of your association’s top activities and any trends that might be impactful to advertisers, such as:
  • Monthly website traffic
  • Key events and attendance for each event
  • Publications and their distribution
• Advertising opportunities – This will be biggest section of your media kit. It should include a list of all advertising opportunities and packages, with corresponding benefits and prices. For example, you could offer anything from banner ad placements on your association’s website, membership directory, email newsletter, and online member community to ads that are displayed via your webinars, events, publications, and social media channels.
• Contact/purchasing information – Include contact information for advertisers to use in case they have questions. Also, be sure to let advertisers know how to purchase an advertising opportunity when they’re ready.

Learn more
Creating a compelling advertising sales kit can help your association attract more advertisers and drive more revenue. So what are you waiting for?

Learn more tips and insights for creating an advertising sales kit for your association: Read the guide, How to Build an Advertising Sales Kit to Drive More Revenue for Your Association.