Track member engagement levels to deliver a better member experience

 Member engagement is key to your association’s long-term success.  

Here’s one way to gauge your members’ engagement levels. 

By Kyela Bishop, YourMembership Marketing Coordinator, Community Brands

As an association professional, you understand the importance of member engagement to your association’s long-term success. It’s how you keep members renewing year after year.  

That’s why it’s a top priority for many associations. In the 2022 Association Trends Study by Community Brands, association professionals say that improving member engagement opportunities and enhancing the member experience are top goals for their associations.

But how do you determine how engaged your members are with your association? 

Just think if you had a way to easily monitor and analyze member engagement. It could help you deepen your relationship with members and improve the member experience – ultimately helping you to boost member retention.  

That’s why online community functionality in YourMembership AMS by Community Brands includes a dashboard. It allows you to track metrics from your online member community that give you insights into member satisfaction and engagement levels.  

Using the dashboard in the online community, you can: 

• Track social and behavioral trends to better understand member engagement levels in your community. You can then determine if you need to take action – such as setting up more discussion groups, suggesting connections between members interested in a particular interest facing your industry, offering new programs and resources, or simply highlighting more member benefits – to get members more involved.    

• View your top contributors to the community to identify your most engaged members. You can then thank them, reward them, and even ask them to help you get other members more engaged.
• See trending posts to understand the conversations that members are most interested in so that you can build more content and provide more resources in their areas of interest.

The online community platform in YourMembership also includes feedback functionality. You can easily use surveys and polls to gauge member satisfaction and receive new ideas from members. 

Learn more about tracking member engagement
Tracking and measuring member engagement can help you uncover ways to get members more active and involved – keeping them around for years to come. Discover more tips and techniques for member engagement tracking by joining the webinar, Member Scoring: The Compass to Your Association’s Member Engagement on September 8. This webinar is eligible for CAE credit. Learn more and save your seat for the webinar.